Our Story
Inspired by People, Places and a Passion for Positive Change
Our long term aim is to develop a cohesive, cross partnership brand strategy for the City and County of Swansea that encourages an impassioned view of our City’s heritage while embracing new ideas, and a long term vision for the City Centre and the surrounding region.
Initially, #BrandSwansea will run a pilot scheme at grass-roots level, aimed at “turning around” perceptions of the city brand, both internally and externally.
Harnessing social media and online content, we will capture a sense of #WhoAreWe? & #WhereAreWe? while helping to foster a new feeling of optimism and positivity amongst the peoples of Swansea. Our main activities will focus on a “clicks and bricks” approach to storytelling and data capture.
A New City in the Making
We want to Develop an honest appraisal of where we are as a City and how we are seen by others, by developing a curated online platform-website/forum that allows for questions to be asked about the future of the City, including posts & comments relating to how we can improve, change and develop our overall approach to regeneration and future development.
We will also work with universities, and colleges, offering student placements, voluntary, and work experience opportunities for market research and the exploration of brand ideas.
"We believe in Swansea, Abertawe; we believe in its people. We believe in us! We've taken a pasting over the years and now its time for better things!"
The Heart of our City is its people
We will develop a number of grass-roots campaigns encouraging localised buy-in, ownership and renewed amplification of the “people's voice”, distributing stories and media via a strong, coherent, multi-platform network that will offer a fresh, progressive view of the city and its future.
Our Values Underpin Our
Drive for Change
We are striving for something better; a City that can take us further forward into the 21st Century and beyond.
Respect & Fairness
#BrandSwansea believes in a city that's designed for people first. Diverse, lively and interesting.
Sustainability
Caring for our environment & building on green infrastructure will play a critical role in how the city develops.
Growth & Creativity
Our business and working lives can be about more than just financial gain.
Health & Wellbeing
Our sense of compassion for others and the way we embrace diversity and cultural differences is why we stand out.